In a world of garbage advertising, as Adam Kesher might well say, sometimes good things happen. A few days ago, Ogilvy Advertising London's "This Is Now" ad for the new Ford Fiesta premiered in my living room, and in an instant I was captivated. As two creative worlds collided, a glorious audio/visual treat was upon me.
The superbly well-chosen music is a track by Swedish electronica trio, Pluxus, and is called Transient, taken from their album Solid State. I've just purchased the album and hearing the track in full made me a little tearful at its boundless loveliness. Opening with some scratchy effects and an almost mournful cry as if the sounds themselves were clawing through the airwaves in a bid to be heard, they form a collective alliance as the beat and bass kick in for what is an unassuming, but devilishly catchy little number.